Client Overview

A global biopharmaceutical company with a focus across multiple therapeutic areas, including immunology, neurology, and oncology.

Timeframe: Two-years

Project Objective

Build awareness of the company in breast cancer advocacy community and increase the rate of clinical trial recruitment.​

Challenges

Quickly establish advocacy relationships in crowded breast cancer advocacy space and accelerate patient recruitment to multiple clinical trials.

Objectives

  • Establish understanding and relationships with key players in the breast cancer advocacy community​.
  • Identify and act on any opportunities to raise awareness of company clinical trials through the advocacy organizations.

Key Strategies Implemented

1

Conducted environmental assessment of breast cancer advocacy community in priority markets.

2

Interviewed recommended partners about their clinical trial interests and information needs.

3

Produced patient-friendly educational materials, drafted newsletter article and website post; translated into priority market languages.

4

Disseminated materials to each priority partner; conducted regular telephone and email outreach to encourage uptake.

5

Scheduled in-person advocate briefings at major congresses and webinars between meetings.

Testimonial

"We typically see a drop in clinical trial recruitment rate during the summer months, but this year, we did not see that drop. All the engagement at advocacy events must have helped." Mid-large-size Biopharmaceutical Company

The Outcome

short-term

Short Term

Successful trial recruitment (fully accrued within one year).

long-term

Long Term

Company positively positioned itself before advocates in a competitive oncology space.

key-highlights

Key Highlights

Attended nearly all major breast cancer patient conferences across the calendar year and disseminated clinical trial information.