Project Objective

Deepen understanding of the CVD advocacy landscape by gaining insight into available resources and programming tailored to the LGBTQ+ patient community.

Challenges

A global pharmaceutical company wished to drive cardiovascular disease (CVD) awareness and education among the LGBTQ+ community.

Objectives

  • Support patients who have been on drug to form a community for information sharing.
  • Connect patient community with KOLs to expand knowledge and awareness.

Key Strategies Implemented

1

Identified advocacy organizations working in this space, including local and national LGBTQ+ groups, to inform future strategic outreach.

2

Conducted in-depth research on organizations offering support, programming, and resources for the LGBTQ+ community.

3

Developed recommendations surrounding potential areas for collaboration with key advocacy organizations.

The Outcome

short-term

Short-Term

Built research findings into 2024 plans to further CVD health awareness via non-traditional advocacy partnerships.

long-term

Long-Term

Based on findings, created and implemented plan with biopharmaceutical company to better understand South Asian and Hispanic communities.