Deepen understanding of the CVD advocacy landscape by gaining insight into available resources and programming tailored to the LGBTQ+ patient community.
A global pharmaceutical company wished to drive cardiovascular disease (CVD) awareness and education among the LGBTQ+ community.
- Support patients who have been on drug to form a community for information sharing.
- Connect patient community with KOLs to expand knowledge and awareness.
Key Strategies Implemented
Identified advocacy organizations working in this space, including local and national LGBTQ+ groups, to inform future strategic outreach.
Conducted in-depth research on organizations offering support, programming, and resources for the LGBTQ+ community.
Developed recommendations surrounding potential areas for collaboration with key advocacy organizations.
Built research findings into 2024 plans to further CVD health awareness via non-traditional advocacy partnerships.
Based on findings, created and implemented plan with biopharmaceutical company to better understand South Asian and Hispanic communities.