Patient organizations shape patient and consumers’ knowledge and experience in a multitude of ways ranging from disease awareness campaigns to assistance in securing access to optimal care and beyond. Committed to the best interests of patients and families, advocates constantly expand the ways they empower constituents to live with their diseases. Along the way, these groups gather in-depth understanding of diseases as well as associated unmet medical needs, firsthand knowledge of preferences, confirmation of acceptable risks and benefits and much more.
While delivering insights that help define the optimal strategy and communication plan, our customized approach informs an appropriate advocacy strategy by pinpointing the specific role of patient and consumer groups have in awareness, evaluation, and adoption of new diagnostic and treatment options.
Our patient-centric approach to experience mapping:
To help a company maximize the benefit of conducting an advocacy-focused patient experience map, VOZ also offers.
Understand the advocacy landscape and identify priority organizations through on-going monitoring and course correction.
Consultation on who and how to involve internal cross-functional team members in the process; strategic and tactical plans to implement best ideas formed from mapping analysis.
Going beyond the data to identify themes, trends and unmet needs that provide the opportunity for strategic and tactical engagement designed to have a measurable impact in the therapeutic area.